Google has introduced a certification training roadshow for digital marketing agencies based in West Africa.

The Google Partners Lead, Nigeria, Tolulope Akinyele, said the training kicked off on Thursday in Lagos with up to 400 marketers.

“The participants ranged from digital planners, strategists and account managers, and each was equipped with the tools needed to develop their expertise and capabilities on the Google Ads Platform.

“Subsequent Google certification training sessions for digital marketers are scheduled in Accra, Ghana on July 18, as well as in Abuja, Nigeria at a date soon to be confirmed.

“The boot camp for digital marketers aims to equip participants with the fundamentals of performance and brand marketing, using the Google Ads platform to drive better performance and results for their clients’ portfolios.

“Topics covered include: Shaping a Search Strategy for Your Advertiser: Mobile”, “Measurement principles; Shaping a Video Strategy for Your Advertiser: Video Formats; and Shaping a Search Strategy for Your Advertiser: Creative Excellence, among others,” she said.

Akinyele added that with the worldwide digital ad spend predicted to reach more than 375 billion dollars by 2021, while digital marketers were positioned at the core of any business that needs to stand out from the clutter in a fast-moving digital world.

She said that digital marketers needed to be equipped to develop cutting-edge strategies to take their client’s businesses to the next level in this post-digital era.

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