Meta-owned platform is working internally to extend the maximum length of Reels to 10 minutes.
The possible new extension of Reels would allow creators on Instagram to post more in-depth content, making it competition for TikTok, X, and YouTube.
Alessandro Paluzzi speaking on X, Instagram could be testing options to upload Reels that are up to three to 10 minutes long.
Instagram confirmed internal testing of longer Reels with TechCrunch.
For now, Instagram users can upload Reels that are up to 90 seconds, making the potential change a significant shift in the platform’s strategy.