Terragon, Africa’s leading data and marketing technology company, has acquired Bizense, a Singapore-based mobile technology company.

Terragon in a statement described the acquisition as a cash-plus-stock deal,  the first of its kind and scale in Africa.

It entails Terragon taking control of Bizense intellectual property assets globally, enabling it further adapt and integrate its marketing technology software for financial services institutions and consumer brands across Africa.

“Due to lack of options, most African businesses are left to depend on licensed technology built for other markets,” said Terragon’s Founder and CEO, Elo Umeh.

“With the peculiarities and associated problems Africans are faced with on mobile devices remaining unsolved, Terragon is taking the lead in mobile and digital transformation through best in class software, top talent in artificial intelligence and machine learning, as well as product innovation, to provide custom solutions.”

The company lists audience analytics, revenue optimization and white label SSP services among its client offerings.

Headquartered in Lagos, Terragon’s software services give its clients — primarily telecommunications and financial services companies — data on Africa’s growing consumer markets.

On its part, Bizense has core expertise in mobile advertising and targeting technologies with operations in key Asian markets including India, Singapore and Indonesia.

The acquisition will help Terragon scale its digital transformation and data monetization service which it currently provides to a number of leading African Telcos.

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