The Product Marketing Manager, Google Nigeria, Mrs Tutu Laditan, has urged business owners to adopt disruptive models that would help accelerate their businesses.

Laditan made the appeal at the Google Business Group Lagos (GBG) BizFest held in Lagos.

She spoke on the theme: “Building a Digital Business and how you Fuel Your Hustle’’.

The GBG Lagos is a community of business people helping each other to unleash the power of the internet by exploring and connecting with experiences, ideas and experiences.

“The world is changing and this is due to the adoption of technology and so business owners need to shape up to fit in the changing landscape as the work space is gradually changing.

“There is need for business owners to adopt disruptive models that will enable their businesses to stay competitive and relevant in the ecosystem,’’ she said.

Laditan mentioned some of the disruptive models that would aid business; listing them as: subscription model, free model, market place model, access-over- ownership model.

Other models listed were: hypo market model, experience model, the pyramid model, on-demand model and the ecosystem model.

Laditan said that the advantages attached to a business being digitally inclined had to do with revenue growth, business being profitable and having market value which would attract investors.

She listed the forces driving changes in the digital landscape as: consumer technology, new business models and pace of change.

“Nigerians are very entrepreneurial and to fuel their hustle, they need to be very inspirational so as not to get stocked along the line.

“They need to be innovative as one who does not adapt to changes will not have his business grow.

“Hustle is what keeps one going and so going online should be where they need to be as there are templates already online that one can easily make use of.

“These resources online will enable business owners to improve themselves and their businesses,‘’ Laditan said.

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