Jumia’s Black Friday run can be described as a smashing success, as hotel & flight marketplace bookings for four and five-star hotels tremendously increased by fifty percent.

At a news conference held in Lagos, the Managing Director of Jumia Hotel & Flight Marketplace, Omolara Adagunodo, said the Black Friday run succeeded because prices crashed by almost 80 per cent.

She added that overall booking grew by 20 per cent compared to Black Friday in 2017.

On the performance of flights for the year under review, Adagunodo said there was 300 per cent growth in flight business.

She said that this was because they partnered with the likes of Amadeus, Kiwi.com and Air Peace, among others.

She explained that for corporate bookings, the organisation was able to establish a robust team fully dedicated to clientele.

“Jumia marketplace is also planning to work on value-added services to drive value for the growing clientele.

“We also intend to seal key partnerships to drive online and offline sales and offer full bouquet of travel solutions to include cruises, visas, concierge and ground transport,’’ she said.

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