Facebook video platform attracts 400 million users monthly

Facebook has announced that its on-demand video platform – Facebook Watch – has attracted more than 400 million users monthly, with 75 million users daily spending  more than 20 minutes on average on the platform.

The company said in a statement that: “We’re seeing that people are regularly coming back to catch up on the videos they care about and watching for longer periods of time. In this post, we’re sharing more details on our video strategy and a range of new updates for Watch.

“The platform opened to videos from all Pages, and we debuted dozens of Facebook Originals.

“Amazing new content on Watch really got people talking — from Jada Pinkett Smith’s breakout talk show Red Table Talk, to the critically acclaimed dramas Sorry For Your Loss starring Elizabeth Olsen and Sacred Lies from showrunner Raelle Tucker, to live LaLiga football matches in the Indian subcontinent,” it said.

Facebook Watch, which kicked off in August with premieres, has allowed  creators, publishers, and people watch new videos together with other fans.

The company also introduced polling and gamification tools, giving video creators the power to create fun, unique, and interactive content for their fans.

“In the coming months, we’re focused on bringing more of these social experiences to Watch, making it easier to find and watch videos together with friends,” it said.

“We’re also working to unify the video experience across Facebook. Right now, people can find videos on Facebook in a number of different places — Watch, News Feed, Search, Pages and more — and all of these can feel different.

“We want to make the experience of watching video feel immersive no matter where you discovered it, it added.

For 2019, Facebook Watch will renew four shows for a second season: Huda Boss, Five Points, Sacred Lies, and Sorry For Your Loss.