First Bank to boost social media week with digital lounge

As the 2019 Social Media Week in Lagos draws closer, First Bank of Nigeria Ltd. says it will activate its digital lounge.

The Group Head of Marketing & Corporate Communications, Mrs Folake Ani-Mumuney said the First Bank digital lounge provides a platform for engagement between the bank’s customers and other attendees at the event in a friendly and interactive manner.

“Firstbank will be sponsoring the event for the fourth time and the 2019 Social Media Week (SMW), Lagos, scheduled to start on Feb. 4 to Feb. 8 with the theme: STORIES: With Great Influence Comes Great Responsibility”

“The Firstbank digital lounge will provide a conducive platform to showcase FirstBank’s array of digital centric services notably Chat Banking on WhatsApp; *894# USSD banking; the mobile app, Firstmobile and the FirstBank Agent banking service, Firstmonie, among others.

“Among the planned highlights of the Bank’s participation at this year event is the #FirstBankIdeasChallenge, designed to have participants share their ideas on different banking products, their challenges and suggested approach to resolving specific issues and glitches to tasks provided on the FirstBank facebook page; and others.

“A key criteria to participating at the event is for one to like the FirstBank facebook Page and get one’s friends to like the page and vote for the best ideas.

The top three winners will get N500,000 each, while 25 people will win N20,000 each for liking and engaging in the campaign, ‘’ she said in a statement.

Ani-Mumuney said that the yearly event, which was a week-long conference was convened to provide the ideas, trends, insights and inspiration to help people and businesses understand how to achieve more in a hyper-connected world.

She said that the event would feature a central stage for keynotes and panels, multiple rooms for workshops, masterclasses and presentations and an area dedicated to co-working, networking and interactive installations.