Nigerian FinTech giant Flutterwave has signed a partnership agreement with the Basketball Africa League.
The deal makes Flutterwave an associate partner of the BAL.
The inaugural BAL season tipped off on Monday at the Kigali Arena in Kigali, Rwanda, with 12 teams from across Africa competing in the new professional league.
The first BAL Finals will be held Sunday, May 30.
“As a lifelong Basketball fan, I am excited that we are able to team up with the BAL as it tips off its inaugural season.There’s progress going on in Africa, and this is the time to tap into the enthusiasm of young people to unite the continent and open doors for young Africans through sports.”Ifeoluwa Orioke, Flutterwave Chief Commercial Officer
The partnership will leverage the BAL and Flutterwave’s shared commitment to driving economic growth across the continent through the launch of a digital campaign that will provide select African entrepreneurs and small businesses with the opportunity to travel, connect and engage with other African markets.
“Technology plays an important role in basketball and our ability to make our content and products accessible and convenient for fans to consume.This partnership also reflects our ambition to play a role in the industries that will shape the continent’s economic growth, facilitate entrepreneurship and strengthen the continent’s position on the global stage.”Amadou Gallo Fall, BAL President
Champions from the national leagues in Angola, Egypt, Morocco, Nigeria, Senegal and Tunisia earned their participation in the inaugural season.
The remaining six teams, which come from Algeria, Cameroon, Madagascar, Mali, Mozambique and Rwanda, secured their participation through BAL qualifying tournaments conducted by FIBA Regional Office Africa across the continent in late 2019.
Flutterwave is a payments technology company that helps businesses all over the world expand their operations in Africa and other emerging markets, through a platform that enables cross-border transactions via one API.
It has processed over 140 million transactions worth over USD $9 billion to date and serves more than 290,000 businesses.
The company’s key advantage is international payment processing in 150 currencies and multiple payment modes including local and international cards, mobile wallets, bank transfers, Barter by Flutterwave etc.
Flutterwave has an infrastructure reach in over 33 African countries, including Nigeria, Uganda, Kenya, South Africa.