HP’s new bold plan targets growth, lifetime customer value

Global tech giant Hewett Packard (HP) has unveiled a range of bold new offerings aimed at driving long-term partner growth and lifetime customer value.

At its first in-person global partner event in three years, HP said it would collaborate with business interests to take advantage of opportunities across high-growth segments including gaming, hybrid work, workforce services, security, and sustainability.

The event was tagged “Amplify Conference.”

By Nov. 1,  all HP products, solutions and distribution across its vast portfolio would be integrated into the HP Amplify programme, delivering one global platform as the foundation for partner engagement.

“HP’s commitment to the channel has never been stronger. Our goal at this week’s event is not only to reinforce with partners that HP is the right brand to build their business with; we are listening and sharing all the positive actions we’re taking to address their valuable feedback,” said David McQuarrie, HP’s Chief Commercial Officer.

“Together with our partners, we have all the right ingredients needed to seize a vast number of opportunities. We have the right portfolio, the right operations, the right partners and most importantly, a strong will to win.”


At the conference that had 2000 participants, the company unveiled new products -new HP Color LaserJet 4200/4300 and the HP Color LaserJet Enterprise 5000/6000 and X500/X600 printing solutions for businesses of all sizes.

The HP Color LaserJet series printers are powered by HP’s next generation sustainable toner, which delivers up to 27 percent reduced energy use2 and up to 78 percent less plastic in the packaging.

From the beginning of May, qualified partners receiving three-star recognition would earn a point toward eligibility for power services.