Streaming service YouTube has set up a $100 million fund to support video makers.
Anyone is eligible to participate in the fund simply by creating unique Shorts that delight the YouTube community.
So far YouTubers in the United States and India are enjoying the service.
It will not limited to just creators in the YouTube Partner Program.
Creators will be eligible to participate if they create original content for Shorts and adhere to our Community Guidelines.
“The Shorts Fund is the first step in our journey to build a monetization model for Shorts on YouTube. This is a top priority for us, and will take us some time to get it right. We are actively working on this, and will take the feedback gathered from our community to help develop a long-term program specifically designed for YouTube Shorts. We’re excited to start rewarding creators for their contributions through the Shorts Fund. At the same time, we’ll expand our Shorts player across more surfaces on YouTube to help people find new creators, artists and Shorts to enjoy. We will also begin to test and iterate on ads to better understand their performance.”
YouTube
Features
Creators have the chance to remix audio from videos across YouTube — which includes billions of videos .
They can share this experience is starting to roll out to everyone that has access to Shorts creation tools soon.
Film makers can then give their own creative spin on the content users love to watch on YouTube and help find it a new audience.
In short, creators and artists will be in control and can always opt out if they don’t want their long-form video remixed.
Other planned features include:
- Automatically add captions to Shorts
- Record up to 60 seconds with the Shorts camera
- Add clips from users phone’s gallery to add to recordings made with the Shorts camera
- Add basic filters to color correct Shorts, with more effects to come in the future.
YouTube has paid more than $30 billion to creators, artists, and media companies over the last three years, and intends to support the next generation of mobile creators with Shorts.